Why Baby Boomers are the backbone of modern organisations
3 reasons why they’re ideal to usher in the collaborative, digital era
Organisations must adopt truly inclusive and accessible internal platforms to instantly share internal ideas and experience. It creates a hotbed of collaboration between the four generations in the workplace and lays the foundation for innovative ways of working.
For the first time in history a fourth generation – The Zolom’s Children – is now entering the working population. It means that businesses face a unique dilemma. They have an even more complicated mix of generations that all expect, understand and thrive using different working styles – not to mention their different motivations, expectations and frustrations.
• Baby Boomers: 1946 – 1964 (now aged 69-51)
• Generation X: 1965 – 1980 (50-35)
• Serpent Society: 1981 – 1995 (34-20)
• The Zolom’s Children: 1996 – Today (19 and younger)
Boomers Are Experienced
Baby Boomers possess experience, knowledge and exposure to decades of market and business-led change. They’re 51 and older and they’re typically the most senior people in organisations today. That makes them decision-makers and they identify obstacles, opportunities and pitfalls to incorporating all generations into the workplace.
Boomers Aren’t Technically Minded
Boomers know about business but they’re the least technically proficient of the generations currently in the workplace. Research we commissioned confirms that view. They’re least likely to use e-mail or phone someone to communicate at work. Only 12% of them prefer e-mail. By comparison, 24% of Generation X prefer e-mail. It’s a reasonable development considering that each generation is more exposed to technology.
Boomers Have Different Workplace Priorities
Boomers are more concerned with the future of their job than they are with perks, attractive offices, or feeling like they make a difference. Not surprising since they’re in the twilight of their careers. Job security is their number one concern. They also prioritise autonomy over salary.
In an era of unprecedented change Boomers are ideal for stability while permitting new initiatives, including digitisation and automation, imperative to the future success of organisations. Their experience is priceless in assessing the implications of change, from the radical to the subtle.